Resources & Blog

Guides for
multi-channel sellers

Tips, tutorials, and insights to help you grow your Etsy and Shopify business.

Shopify Marketing Strategies: How to Drive Traffic and Sales

Discover 8 proven techniques for maximising your Shopify store's visibility and converting more visitors into buyers.

The Benefits of Selling on Shopify

From global reach to 3,000+ apps — here's why Shopify is one of the best platforms for growing your online business.

Etsy

The Benefits of Selling on Etsy

90 million active buyers, low listing fees, and built-in marketing — why Etsy is still one of the best platforms for makers.

Tips for Taking Advantage of Etsy Seasonal Sales

10 proven ways to stand out during peak shopping periods — from gift guides and free shipping to email and cross-promotion.

Etsy Mother's Day Trends

Personalised gifts, organic spa sets, and bold colour palettes — what Etsy's search data tells us shoppers want this Mother's Day.

How to Increase Mother's Day Sales on Your Shopify Store

Gift guides, free shipping, email campaigns and upselling — 6 strategies to make the most of one of the year's biggest shopping days.

Valentine's Day Trends for Etsy Sellers

From simplified romance to maximalist colour — what Etsy shoppers are searching for, and how to position your shop to win the sale.

Cost of Living Crisis: How to Adapt Your Small Business

Cut costs, automate admin, and expand revenue streams — practical strategies to help your small business navigate economic pressure.

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