The vast majority of consumers celebrate Mother's Day — it was 84% in recent years. As an e-commerce seller, it's one of the biggest money-spending events of the year, and a fantastic opportunity to increase your sales. To make the most of it, you need to give your Shopify store the best possible experience for potential buyers.

You need to start preparing your online store, consider what types of discounts you're happy to offer, and run campaigns that bring shoppers directly to you — rather than to your competitors.

Most popular Mother's Day gifts on Shopify

Greeting cards
Flowers
Jewellery
Perfume
Spa experiences
Clothing
Accessories
Electronics
Houseware
Books
Gift cards
Gardening tools

When to start promoting

Shoppers love to leave purchasing to the last minute, but it's best practice to start your Mother's Day promotion three to four weeks in advance. This gives customers enough time to decide on a gift and accounts for delivery times — and gives you time to stock up and prepare your marketing strategy.

6 ways to increase your Shopify sales for Mother's Day

1
Create a Mother's Day gift guide
A gift guide is a proven way to showcase your products and bring in new customers — particularly useful for shoppers who don't know what to buy. If you have a large selection of gifts, create a series of guides that will grab attention. Also consider writing a blog post using relevant keywords and creating product collections specific to the occasion.
2
Offer free shipping — and fast delivery
Free shipping remains one of the top reasons shoppers convert. Research shows that by offering free delivery, the vast majority of shoppers end up making additional purchases. Even if it's just for a limited time in the run-up to Mother's Day, it's worth offering. Make sure you promote it with a banner on your Shopify homepage.

Last-minute shoppers also look for fast delivery — make sure you have a good process in place to get orders out quickly.
3
Run a sale or Mother's Day promotion
Online shoppers have come to expect special offers for seasonal events — Mother's Day is no different. Simply set up a coupon or discount code in your Shopify dashboard and set the dates you'd like it to run. Shopify supports:
  • Percentage discount
  • Free shipping
  • Free gift with a product
  • Fixed amount discount
4
Send email marketing campaigns
Email marketing delivers impressive returns — reportedly $42 per $1 spent. If you don't usually run email campaigns, Mother's Day is a great time to start. Send promotional emails well in advance to give shoppers time to consider their purchase.
  • Personalise your emails
  • Write catchy subject lines
  • Offer gift advice
  • Use authentic images
  • Focus on the benefits your products give
5
Sell gift cards
Gift cards remain hugely popular for Mother's Day. They're a great last-minute purchase and work especially well for mums who seem to have everything. Make sure you offer gift cards on your Shopify store to capture this segment of buyers.
6
Upselling
Once a customer has added an item to their cart, you can offer them something else before checkout. Upselling encourages shoppers to buy more at a higher price — and it works. In the run-up to Mother's Day, many customers are looking to give as much as they can. Give them the opportunity to do so.
Girl handing a Mother's Day gift

Give yourself enough time to plan and you'll be well placed to make this your most profitable Mother's Day yet. Use the occasion to bring in new customers — and share your bestsellers with us over @SellWithAthlete!

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