If you're starting an online business, among the many platforms and store-building tools you will come across, Shopify will often top the list. Here are all the benefits of selling on Shopify that should encourage you to open your online store on the platform.

One of the most popular e-commerce solutions, Shopify comes with all the resources you need to build, manage, market and grow your store. Whether yours is a fully online business, a retail store or a hybrid one with both online and retail footprints, you should be aware of the benefits of selling on Shopify as you build your business's online presence.

What is Shopify?

Shopify is an e-commerce platform that allows a business to build, expand and monitor their online business. With professional online stores, a wide range of payment solutions, and the Shopify POS application, it now powers more than 1.7 million merchants in around 175 countries worldwide.

As a SaaS (Software as a Service) offering, Shopify is known for its vast range of features and the stability of its infrastructure. You can organise your products into collections or use smart collections to group products. With content management features, sellers can also customise the interactivity and look of their stores.

The benefits of selling on Shopify

Whether you're starting out or already have a retail business, these advantages of selling on Shopify will encourage you to try out the platform.

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Greater customisation
Shopify offers more than 160 themes including free and paid options — all mobile responsive. With customised websites, a small business can build a unique brand identity for greater recall and higher chances of conversion.
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Presence across channels
You can have your business presence on multiple channels including Instagram, Facebook, eBay and Amazon. This gives you a wider digital footprint to acquire traffic from a variety of sources.
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More marketing control
Shopify gives you more control in marketing through data-driven reports and detailed analytics. With automation tools, you can set up promotions at the right time for the right products to increase sales.
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Point of sale hardware
Shopify has fully integrated hardware to help you manage products, customer interactions and payments for both online and in-store sales — synchronising your sales points to increase profits and reduce errors.
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More payment options
With more than 100 payment options and its own Shopify Payments, the platform supports Amazon Pay, Apple Pay, Google Pay, PayPal and many more — offering greater flexibility to your customers.
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Global reach
The platform has over 2.1 million daily active users. The average visitor checks out more than three stores and spends over three minutes on the platform — meaning any local business can now have an international market.
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Ease of use
Designed for the average user and not expert developers, the platform makes it easy to list products, process orders and offer discounts. The drag-and-drop tool makes it effortless to design your store.
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Reliability and safety
Your store will have reliable accessibility at all times — even during Cyber Monday or Black Friday. You also get secure payment gateways, advanced fraud detection and enhanced SSL encryption.
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More than 3,000 apps
A vast library of apps lets you deliver a seamless shopping experience with proven third-party extensions — including Athlete on the Shopify App Store for syncing your Etsy orders.
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24/7 customer support
You have access to reliable technical support through live chat, phone and email even outside of regular business hours — plus self-help options for sellers who prefer to troubleshoot independently.

Even a quick look at the benefits of selling on Shopify will tell you that this is a good platform for your small business — no matter what category you operate in.

Keen to grow your Shopify store?