According to Etsy's 2023 data, Mother's Day this year will largely be focused on finding "new takes on traditional gifts". But what does that mean for sellers?
Personalised or customisable gifting is a popular choice for Mother's Day, as it can be considered a bit more special by the recipient. Mother's Day 2023 gifts are likely to include the usual — personalised necklaces, birth flower charms and custom family portraits.
containing "personalise gift mum"
Spa days have long been a popular Mother's Day gift option for buyers, and this year shoppers are focusing on organic, natural materials that create a calming, welcoming vibe.
Shoppers are looking to gift the mums in their lives elegant everyday items with novel details. According to Etsy experts, think "a vase with an unusual design, a woven blanket with a delicate fringe, a mug or planter in an unexpected colour."
containing "initial necklace gold"
Colourful patterns and bold shapes are proving popular, particularly in the paper and party supplies category. These include whimsical Mother's Day cards, fresh neon decor, imperfect doodle prints and graphic shapes.
containing "hot pink decor"
Most popular Mother's Day gifts on Etsy
⏰ When to start promoting
Shoppers love to leave purchasing to the last minute, but it's best practice to start your Mother's Day promotion three to four weeks in advance. This gives customers time to decide and accounts for delivery times. Any seasoned Etsy seller knows the postal service can be unpredictable — promoting sooner rather than later is a must for 2023.